Ever heard of purple shampoo? Now imagine it—for your teeth.
Here’s the secret: colour correction starts with the colour wheel. Purple and yellow sit opposite each other, which means purple tones can neutralize yellow ones. Inspired by the same principle as purple shampoo, our formula uses violet pigments to cancel out yellow undertones on your teeth. The result? A temporarily brighter, visibly whiter smile in seconds.
Pretty clever, right?