Our Story

At ReBrush, we believe your smile is more than just a detail — it’s your signature.

Our journey began with a simple frustration: traditional whitening solutions were often harsh, inconvenient, or simply didn’t deliver the results people deserved. We wanted to change that.

Guided by innovation and inspired by beauty rituals, we set out to reimagine oral care as something effortless, enjoyable, and effective. The result? A line of peroxide-free, science-backed products that blend the precision of dental expertise with the elegance of beauty care.

From our breakthrough colour-correcting serum to our advanced PAP+ whitening strips, every product is designed to deliver visible results without compromise — gentle on teeth, effective on stains, and always safe to use.

Because to us, whitening isn’t just about brighter teeth — it’s about confidence, self-expression, and giving you a reason to smile every single day.

We Are Dermatest Approved

We’re proud to say that our products are Dermatest-Approved and have earned UK, EU & US CPSR certifications. Other brands often use harsh chemicals and peroxides that can permanently damage your teeth and gums. With ReBrush, you can feel rest-assured that our 100% enamel-safe and peroxide-free products will help you achieve a bright, radiant smile without any sensitivity or irritation.

We’re Recommended By Leading Publishers

Regularly featured in The Times, The Guardian, The Daily Mail and many more, we are honoured to have earned the trust of prestigious publications. Rated “Excellent” on Trustpilot, we are continuously motivated to create effective yet affordable solutions that provide premium results you can both see and feel.

See the difference for yourself.

At ReBrush, every product is designed to deliver visible, real results you can notice after just one use. Our peroxide-free formulas work to neutralize stains and brighten your smile safely, without sensitivity or enamel damage.

With consistent use, your teeth don’t just look whiter — your whole smile feels fresher, healthier, and more confident.

Real results. Real smiles. The proof is in the before & after.

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